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Exhibition Design – Find the Right Appearance
A successful exhibition design should establish a unique identity and create a memorable visual look. The same recognizable look and feel, character and identity in your new exhibition design must turn an abstract identity into a face people can like and trust, therefore exhibition design is the art of finding the right mixture of abstraction and emotion.
The goal is to create a complete, integrated package that will be a unique and inviting presence at a fair so that visitors often surrounded by many competing demands for their attention will be attracted to the stand, and then have a memorably enjoyable visit enhanced by both the stand and the personnel. With a cleverly conceived, custom designed stand the exhibitor’s message and branding is much powerfully established.
Thus, the exhibiting personnel are free to interact more personally and effectively with visitors to promote the desired commercial cooperation which, after all, is the most important purpose of the exhibition.
Branding should establish a unique identity, yet be adaptable to all kinds of media.
A custom exhibition design is the key for attracting more visitors, more contacts and brings in more business.